Caplow Associates is an independent consulting firm that specializes in strategic marketing and business development for B2B technology companies in the semiconductor, EDA and Enterprise IT industries.
"It's not about the what -
it's about the so what ? "
Steve Caplow
"It's not about the what -
it's about the so what ? "
Steve Caplow
Technology companies often struggle to tell their story in a clear, coherent and impactful way. And if the messages are confusing, it often is a sign of a muddled strategy and a lack of clear direction for the Sales team and the rest of the company.
In an intensely competitive marketplace it's not enough to describe what your product does or how it works- you have to be able to articulate compelling reasons for your customers to buy it from you.
That’s where Caplow Associates can help. We’ll help you position your products optimally in the marketplace and architect the key messages, value propositions and brands to reinforce that positioning. We’ll train and coach your marketing team to be more effective, or we’ll act as your virtual marketing group until you’re big enough to hire a full-time staff.
Our goal is to help you build a solid foundation for rapid growth– and better yet, help you develop the programs and skills to make it happen.
In an intensely competitive marketplace it's not enough to describe what your product does or how it works- you have to be able to articulate compelling reasons for your customers to buy it from you.
That’s where Caplow Associates can help. We’ll help you position your products optimally in the marketplace and architect the key messages, value propositions and brands to reinforce that positioning. We’ll train and coach your marketing team to be more effective, or we’ll act as your virtual marketing group until you’re big enough to hire a full-time staff.
Our goal is to help you build a solid foundation for rapid growth– and better yet, help you develop the programs and skills to make it happen.
OVERVIEW
Founded in 2001, Caplow Associates is an independent consulting firm that specializes in strategic marketing and business development for B2B technology companies. Our 50+ clients range from early-stage startups to Fortune 1000 companies, in industries including semiconductors, EDA, Enterprise IT software and capital equipment. Our projects include product/company positioning, go-to-market strategy, product marketing training, presentation coaching, market research, strategic partnership development and others.
Steve Caplow has spent the last 25+ years building market-leading technology businesses - first as an executive and then as a consultant. He has consistently defined winning product strategies and campaigns, initiated successful acquisitions and partnerships, and built top performing marketing teams. Steve is a master at presenting complex technology in a clear, concise and compelling way, and has developed a proven methodology for creating effective messaging. He is a part-time faculty member at Tufts Gordon Institute in Medford, MA and the Institute of Product Leadership in Bangalore, India.
Prior to founding Caplow Associates Mr. Caplow was the VP marketing & business development for Empirix, Inc., where he led the marketing activities for the Web application test and performance management businesses. He initiated the original acquisition of RSW Software, upon which much of Empirix was based, and was instrumental in building the business from 0 to $25M/year in 3 years. The business was ultimately aquired by Oracle Corp.
Before that Mr. Caplow was a Group Director at Cadence Design Systems, where he was responsible for a $100M functional verification software business. At Cadence he led several successful product launches, initiated key acquisitions and OEM agreements, and drove strategic industry standardization initiatives.
Mr. Caplow spent the early part of his career at Teradyne , Inc. in a number of roles including product marketing, application engineering and circuit/system design. He holds a BSEE from Tufts University, where he graduated summa cum laude.
Steve Caplow has spent the last 25+ years building market-leading technology businesses - first as an executive and then as a consultant. He has consistently defined winning product strategies and campaigns, initiated successful acquisitions and partnerships, and built top performing marketing teams. Steve is a master at presenting complex technology in a clear, concise and compelling way, and has developed a proven methodology for creating effective messaging. He is a part-time faculty member at Tufts Gordon Institute in Medford, MA and the Institute of Product Leadership in Bangalore, India.
Prior to founding Caplow Associates Mr. Caplow was the VP marketing & business development for Empirix, Inc., where he led the marketing activities for the Web application test and performance management businesses. He initiated the original acquisition of RSW Software, upon which much of Empirix was based, and was instrumental in building the business from 0 to $25M/year in 3 years. The business was ultimately aquired by Oracle Corp.
Before that Mr. Caplow was a Group Director at Cadence Design Systems, where he was responsible for a $100M functional verification software business. At Cadence he led several successful product launches, initiated key acquisitions and OEM agreements, and drove strategic industry standardization initiatives.
Mr. Caplow spent the early part of his career at Teradyne , Inc. in a number of roles including product marketing, application engineering and circuit/system design. He holds a BSEE from Tufts University, where he graduated summa cum laude.
ABOUT US
We offer a broad range of services, either on a project basis or as an ongoing extension to your in-house team. Services include:
- Product positioning
- Core messaging/branding
- Go to market strategy
- Product marketing training
- Presentation coaching
- Market research
- Strategic alliances
- “Virtual VP, Marketing”
- Marketing program optimization
- Marketing collateral development
CONSULTING SERVICES
Caplow Associates conducts customized on-site and remote workshops and follow-on coaching sessions aimed at improving the effectiveness of your Product Management/ Marketing team- especially in the context of sales enablement and product launch activities. In these hands-on workshops your product marketing managers will learn and apply critical marketing skills to their own near-term projects.
The course material focuses on positioning, messaging and effective communication and incorporates a number of tools and templates that will help you build a standardized product marketing methodology in the company. The content is always tuned to your company’s business and to the skill level of the team, and is based on input from Sales and Management and an assessment of your team’s prior work.
Steve Caplow has personally conducted dozens of marketing workshops over the past 15 years at companies like Xilinx, Teradyne, Cadence, Synopsys, Mentor, Samsung and The Mathworks, and has consistently received rave reviews.
TRAINING
GET IN TOUCH WITH US!
Address:
Caplow Associates
Caplow Associates
28 Kenmore St.
Newton, MA 02459
United States of America
Telephone:
617.558.2715
Newton, MA 02459
United States of America
Telephone:
617.558.2715
YOUR EMAIL ADDRESS WILL NOT BE PUBLISHED.
CONTACT INFORMATION
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